We’re excited to announce that Cole Haan has launched stockinstore’s Find in Store solution on its US website, connecting online product discovery with availability across its US retail stores.
The launch gives Cole Haan shoppers greater visibility into where products are available before they visit, while helping the brand turn online demand into more qualified store visits.
Nearly 100 years of looking forward
Founded in 1928, Cole Haan is one of America’s most established footwear and accessories brands, with craftsmanship, design and comfort at the heart of the business for nearly a century.
While its heritage runs deep, Cole Haan has continued to evolve. The brand combines timeless American style with modern design and engineering, creating footwear, apparel and accessories designed around the way people live, work and move today.
That approach extends beyond the products themselves. As the relationship between ecommerce and physical retail continues to evolve, creating a better connection between the two has become an increasingly important part of the customer experience.
From online discovery to the right store
A customer finding the product they want online is only part of the journey. If they prefer to shop in person, knowing where that exact product is available can make the difference between a store visit and a lost opportunity.
With stockinstore’s Find in Store solution integrated into Cole Haan’s product pages, US shoppers can check nearby store availability for the product they’re viewing and identify the right location to visit.
Rather than simply showing customers where Cole Haan stores are located, Find in Store connects the product with the store. This gives shoppers more information before making the trip and helps direct ready-to-buy customers to locations where the product they’re interested in is available.
Turning digital demand into store visits
For a retailer with both a strong ecommerce presence and physical stores, the website has an important role to play in supporting more than online transactions.
stockinstore’s Find in Store solution is designed to help retailers use their digital channels to drive customers into physical stores. By bringing store inventory visibility into the online shopping journey, retailers can reduce the frustration of arriving at a store only to discover a product is unavailable, while reducing stock availability enquiries for store and customer service teams.
It also helps stores capture customers who may research products online but ultimately prefer to see, try on or purchase them in person.
For a footwear and lifestyle brand like Cole Haan, where fit, comfort, style and the physical product experience can all influence a purchase decision, that connection between digital discovery and the store is particularly valuable.
More than product availability
Find in Store also gives retailers greater insight into the relationship between what customers are searching for online and demand across their physical store network.
stockinstore’s reporting provides visibility into customer demand at product, store and network level, helping retailers identify missed sales opportunities and better understand where customers are looking for particular products.
These insights can help inform inventory planning, forecasting, future product ranges and store level decisions, giving retailers another source of data for understanding how online behaviour translates into offline demand.
Built to work across complex retail environments
For a retailer like Cole Haan, creating a connected shopping experience means bringing together the systems powering ecommerce and the physical store network.
Cole Haan uses Shopify Plus for ecommerce and Aptos as its ERP/POS, with stockinstore connecting the two to bring store inventory into the online shopping journey. This allows customers browsing a product on the Cole Haan website to check availability across nearby stores before deciding where to shop.
stockinstore is built to connect ecommerce platforms with the ERP and POS systems retailers already use, making store inventory accessible online without changing the core technology running the business.
For Cole Haan, this creates a stronger connection between its digital storefront and US retail network, giving customers useful inventory information while helping turn online product discovery into qualified store visits.
A great partnership
A huge thank you to the entire Cole Haan team for partnering with us on this launch.
We’d also like to thank the team at CQL for another successful collaboration and for helping bring the project to life.
We’re proud to welcome another iconic American retail brand to stockinstore and to support Cole Haan as it continues to connect its digital and physical shopping experiences across the United States.
