Since 1993, Boori Australia has been crafting premium furniture and accessories for every stage of life, from nursery and children’s furniture to timeless pieces for the home. With a strong reputation for quality and design, Boori’s products are thoughtfully designed and long-lasting.
Today, Boori has eight retail stores and is carried by 76 stockists, reflecting their evolution from a wholesale-focused business into a growing retail presence.
The challenge: connect online discovery with physical stores
Although known primarily as a wholesaler, Boori opening their own branded stores. Yet many customers remained unaware of their physical locations with store teams frequently hearing, “I didn’t know you had a store here.”
Selling large, considered-purchase furniture items also presents a unique retail challenge with customers often browsing online but prefering to visit a store to see, touch and experience products before making a financial commitment.
Boori needed a way to improve visibility of in-store stock, drive online to offline traffic, connect their website experience with their growing store network, and support their retail and wholesale business models.
The solution: Find in Store
As Boori’s retail footprint expanded, they needed a solution that would seamlessly integrate with their existing tech stack and support accurate, near real-time inventory visibility across their own store network.
stockinstore’s Find in Store solution enables customers browsing online to check local product availability and identify exactly which store carries the item they’re interested in. This ensures customers visit the right location, improving convenience, increasing confidence and driving higher intent foot traffic.
By connecting Shopify with NetSuite, stockinstore had already helped Boori create a seamless link between digital discovery and physical retail. The Find in Store solution then provided a straightforward way to connect ecommerce and physical stores without adding operational complexity.
The focus was clear: deliver accurate local availability, improve the customer journey and ensure their growing retail presence was fully supported online.
“As Boori continues to expand its retail footprint, connecting online discovery with physical stores becomes increasingly important. Find in Store helps bridge that gap by giving customers clear visibility of local availability and making it easier to turn online browsing into store visits.” Gil Blackstone, Co-Founder & Director, stockinstore
Early impact
By aligning their website and physical stores, Boori is now better positioned to increase awareness of store locations, drive high intent store visits, support customers making considered high value purchases and deliver a truly omnichannel furniture shopping experience.
We’re proud to support Boori as they continue to grow their retail presence and enhance the customer journey.
🔗 Visit Boori: https://boori.com.au
