LOCAL Inventory listings

Show what's in store to local shoppers

Drive online browsers in-store with Google’s Free Local Inventory Listings (LIL). We do the heavy lifting, creating your feeds and verifying them with Google. As a trusted Google Partner, we can get your stores and products visible hassle-free.

Trusted by leading brands

Intersport partners with stockinstore as their Omni Channel eCommerce solutions provider on Shopify Plus
City Beach partners with stockinstore as their Omni Channel Retail eCommerce solutions provider on Shopify Plus
T2 Tea partners with stockinstore as their Omni Channel Retail eCommerce solutions provider on Salesforce Commerce Cloud
stockinstore See What's In Store Local Inventory Listings (LIL) by stockinstore

Grow your stores’ Local Visibility

Searches for ‘shopping near me’ have soared by 300% in the last 2 years. Make sure you show up with product availability in a store nearby and be front of mind with local shoppers.

stockinstore is Google’s Local Inventory Feed Partner for APAC

We’re proud to be one of a handful of companies globally who are a pre-approved Google LIL partner. What does this mean for you?

Drive and Measure Online to Offline

This guide helps retailers to leverage LIL to drive foot traffic into physical stores at the right moment when shopping intent is at its peak.

Why use Local Inventory Listings on Google?

Local Inventory Listings make your business appear for more local customers more often by automatically displaying your products on Google. Showcase products, store information, and a direct link to the product page for purchase. It’s the perfect way to attract new customers.

Real-time inventory

Immediately show customers if the product they are searching for is in stock nearby.

Increase foot traffic

Tap into consumer demand and bring those customers to your store.

Go digital

Put your local stores online using a Google-hosted store front.

Grow online traffic

Direct Google searchers to your eCommerce store, if you have one.

Local visibility

Make your business appear for more local shoppers searching online

Easy integration

Use your existing stockinstore product feed. No set up needed.

Monitor demand

Combine Google LIA reports with stockinstore’s reporting suite to measure consumer demand.

Measurable ROI

Track the impact of your ads on foot traffic and in-store sales.

See what’s in-store

Google’s See What’s in Store feature allows shoppers to browse your stores stock from their phone or laptop

Be seen everywhere

Appear across Google Search, Google Maps, Google Images and Google Assistant.

Streamlined verification

Bypass Google’s lengthy verification process with stockinstore and get your feeds up and running in no time.

Appear at the top of Google’s searches

Capture shoppers searching for products like yours nearby; e.g: ‘black dress near me’ or ‘running shoes near me’.

Integrates with all major platforms

Our solutions have been developed to integrate with all leading e-Commerce platforms and POS/ERP systems. Don’t see yours on the list? Don’t worry – we’ll integrate as part of your setup.

How it looks

Where do LILs show up?

Each search type represents a unique opportunity to capture the attention of potential customers at different stages of their shopping journey.
case studies

Find out why leading brands choose stockinstore

stockinstore’s omnichannel solutions help Retailers, Franchises and Wholesalers provide customers with better shopping experience and streamline business processes. Here are some of their stories.
Intersport partners with stockinstore as their omni channel retail provider with Click & Collect, Ship from Store, Find in Store and Google Local Inventory Ads
After implementing member fulfilment with stockinstore's Ship from Store solution, INTERSPORT Australia then integrated stockinstore's Click & Collect solution.
Oxford Shop attempted to develop an internal solution but encountered overwhelming complexities and unexpected delays. Realising the magnitude of the task, they turned to stockinstore.
How Toyworld achieved a 118% boost in online conversion rates with stockinstore’s omni channel fulfilment solutions
How Toyworld achieved a 118% boost in online conversion rates with stockinstore’s omni channel fulfilment solutions


Google Local Inventory Listings showcase a retailer’s in-store product inventory on Google. When a customer searches for a product on Google, they may see a Local Inventory Listing that displays the product’s availability, price, distance to store, store trading hours and other information at nearby physical stores. This feature can help customers to find the products they are looking for and increase foot traffic to physical stores. Google Local Inventory Listing works by integrating with your inventory management system to ensure that the information displayed in the ad is accurate and up-to-date.
Using Local Inventory Listings with stockinstore enables you to upload your feed to leverage Google’s Free Local Product Listing. The Free Local Product Listings and Ads benefit retailers in several ways. Firstly, it increases the visibility of your physical stores and products to customers who are searching for nearby stores, products, or categories of products, on Google. This lead to higher foot traffic, sales, and customer engagement. Secondly, Local Listings help retailers to measure the effectiveness of their online-to-offline (O2O) campaigns by tracking important metrics such as store visits, foot traffic, and sales. This data can be used to adjust their campaigns and optimise their omnichannel strategy. Finally, Google Local Listings help you improve the customer shopping experience by providing accurate and up-to-date information about product inventory in nearby stores.
Working with Google can be tricky, so we make it easier. Our solution syncs your inventory data with Google Merchant Center, making it a breeze to manage and update your inventory in real-time. This means that your customers can easily find the products they’re looking for at your physical store locations. By using stockinstore’s easy to implement integration, you’ll be able to run successful Google Local Inventory Listings and Ad campaigns that drive more foot traffic to your stores.
With stockinstore’s Google Local Inventory Listings solution, implementing and customising your Free Local listings has never been easier! By using your existing stockinstore product feed, there’s no need for a complex setup process. Our team of experts will be with you every step of the way, ensuring a smooth implementation process and providing ongoing support. For new clients, an additional step is required that we will go through during onboarding.
Absolutely! stockinstore’s Google Local Inventory Listing solution help you drive more foot traffic to your physical stores by reaching customers who are searching for products nearby. Google Free Local Listings and Local Inventory Ads help customers to find your physical stores and the products they are looking for, which increase foot traffic and sales. Our solution provides accurate and up-to-date information about your product inventory in nearby stores, which can help customers to make informed purchase decisions and improve their overall shopping experience.
As a Google Partner we get your listings up in days, not months!
Many leading retailers have implemented stockinstore’s Local Inventory Listings solution. These include The North Face, Sportsgirl, T2 Tea, Intersport, Tentworld, Triumph and many more!…
stockinstore is one of the select few companies globally chosen as a pre-approved Google Local Feeds partner for the APAC region. This designation allows us to facilitate seamless integration and management of local inventory feeds for businesses worldwide.
By partnering with stockinstore, businesses can bypass Google’s typically lengthy verification process for local inventory feeds. We streamline the entire process, from feed creation to ongoing management, saving you time and effort.
We handle the complexities of Google feed creation and management on behalf of businesses. From the initial setup to ongoing support and optimization, we ensure your local inventory data is accurately represented on Google’s platforms.
Our support extends throughout the entire journey, from the initial stages of integration to onboarding and beyond. Whether you need assistance with troubleshooting, updates, or leveraging insights into new Google developments, we’re here to help.
As a trusted Google partner, we stay updated on the latest developments and best practices in local inventory management. We provide businesses with valuable insights and guidance to help them make the most of their presence on Google’s platforms.

Fast. Flexible. Affordable. Scalable.

Omni-channel solutions for retailers, franchises & wholesalers