Australian fashion brand Fayt the Label has launched Find in Store by stockinstore, giving customers the ability to check product availability across retail stores directly from their online store.
Fayt the Label was founded in 2017 by entrepreneur Brittney Saunders who built a loyal community around size-inclusive fashion and thoughtfully designed wardrobe staples. Brittney has over 600,000 followers on Instagram and has been recognised among Australia’s Top 50 in eCommerce, highlighting the brand’s impressive growth and influence in the retail space.
Today, alongside a strong ecommerce presence powered by Shopify and Shopify POS, Fayt operates five stores nationwide. The business follows a 70% online and 30% in-store retail model, creating a truly omnichannel shopping experience for its customers.
The challenge: customers calling stores to check stock
As Fayt’s ecommerce business grew, so did a recurring friction point in the customer journey. With no clear way to check store inventory online, customers were frequently contacting the customer service team or calling stores directly to ask if specific products were available in-store.
The customer service team also realised that many online shoppers weren’t aware of Fayt’s physical store locations.
This created two challenges:
- high volumes of customer enquiries about in-store stock availability
- missed opportunities to convert online shoppers into store visitors.
The Fayt team needed a solution that would allow customers to quickly see what was available in nearby stores while browsing online.
The solution: Find in Store by stockinstore
To address this challenge, Fayt implemented Find in Store by stockinstore on its Shopify storefront, integrated with Shopify POS.
Find in Store allows customers browsing the Fayt website to instantly see whether a product is available in nearby stores. Shoppers can now:
- check close to real-time product availability across store locations
- discover nearby Fayt stores while browsing online
- visit stores with confidence knowing the item is in stock.
By connecting online product discovery with physical store inventory, Find in Store creates a seamless bridge between ecommerce and retail.
“Fayt the Label has built an incredible community around its brand, both online and in-store. With Find in Store, customers can now instantly see what’s available at their nearest store, making the path from product discovery to in-store shopping much easier. We’re excited to support the Fayt team as they continue to grow their omnichannel experience.” — Rebecka Finn, Head of Growth, stockinstore
Driving awareness of physical stores
For a brand with a strong ecommerce presence, Find in Store plays an important role in increasing awareness of Fayt’s retail network. By displaying store availability directly on product pages, customers who may have originally planned to shop online are now encouraged to visit their nearest store.
That’s reducing the volume of customer service enquiries and helping drive additional foot traffic to physical locations.
Why Fayt chose stockinstore
The Fayt team discovered stockinstore through the Shopify App Store while searching for a solution that could easily display store inventory online. The platform met their requirements and offered a quick, straightforward setup without additional development work.
With a simple installation process and seamless integration with their existing tech stack, the team was able to launch Find in Store quickly and efficiently.
Strengthening the omnichannel experience
With Find in Store now live, Fayt customers can easily move between online and in-store shopping.
Shoppers browsing the website can instantly see where products are available locally, helping them make faster purchasing decisions and improving overall convenience.
For the Fayt team, this means fewer support enquiries and a stronger connection between their digital storefront and retail stores.
About Fayt the Label
Fayt the Label is an Australian women’s fashion brand founded by Brittney Saunders in 2017. Known for its inclusive sizing and community-driven approach to fashion, the brand designs wardrobe staples created to fit and empower women across a wide range of sizes.
With a loyal online following and a growing network of physical stores, Fayt continues to expand its omnichannel retail experience for customers across Australia.
