After extensive due diligence Florsheim chose stockinstore to provide website visitors with a fast and accurate view of store stock availability.
“The team at stockinstore presented the options to us simply and have been incredibly supportive in working with our Australian & US teams”, said Damian Walton, Asia Pacific President. Working with stockinstore saved Florsheim’s US-based development team significant time and money.
Driving customers back into stores
Visitors to the Florsheim Australia website will now benefit from stockinstore’s added features, but the business sees equal value in the invaluable business insights to assist with inventory planning, forecasting and customer demand. The Company is also expecting a drop in customer service enquiries about size availability, internal stock transfers and returns for incorrectly ordered sizes. Encouraging consumers back into store is particularly vital for footwear retailers where fit and feel are so important.
Our expectations are that we see (1) an increase in online conversion, (2) longer dwell time online, and (3) an increase in destination foot traffic to our stores.
“We’ll be monitoring feedback that we are improving the experience for our customers” Walton added.
“We’re very excited about our partnership with stockinstore,” the Asia Pacific President said. “Leveraging the unique skills of the stockinstore team enables to us to further develop our omni-channel proposition, connecting our online and store channels to improve the customer experience.”
With ROI expected within 1-2 weeks Florsheim’s investment in stockinstore’s set and-forget technology is tipped to help the footwear icon serve their customers even better – with their best (well-shod) foot forward.
Can your customers always find what their looking for in their nearest store?
Florsheim has faced many challenges and managed to remain relevant to five (5) generations of consumers. The Company continues to grow and gain traction with the coveted 18 to 25-year-old domestic footwear market due, in part, to their early adoption of new technologies. They were one of the first footwear labels to brand their products in 1896, introduced the Flor-Scope, which x-rayed customers’ feet to ensure the perfect fit in the 1900s and continue to seek out the latest comfort technologies and design innovations. Read more of their story here: florsheim.com.au
stockinstore was launched in 2016 as a way for retailers to tell online shoppers which stores nearby have the item they’re looking for. Since its launch, this ground-breaking technology has continued to bridge the gap between online and in-store; and gives retailers valuable insights into customer demand for products across their store network. To learn more about stockinstore and join a growing list of retailers like M.J. Bale, Adairs, Early Settler, PETstock, Kookai, Florsheim, Surf Dive n Ski, GUESS, Amazon Surf NZ, 99 Bikes, Intersport, Nique, Billini, The Upside, Bags to Go and Tentword, who are all using stockinstore to improve their retail businesses, visit https://www.stockinstore.com
Rebecka Finn, [email protected]