As one of Australia’s largest pet retailers with over 140 stores, PETstock knows it’s important to keep up-to-date with what the nation’s pet owners want. Now, thanks to stockinstore® they have the answers in real time.
Customers shop differently
Even though PETstock had an existing “click & collect” solution in place, they recognise that customers shop differently and most still want to browse online and go into store before purchasing. stockinstore is proving that “find in store” and “click & collect” should co-exist to allow customers to shop the way they want to.
PETstock’s eCommerce Manager Alex Carter says PETstock were excited after meeting with the stockinstore team.
“I was expecting to just hear about store stock availability, but this is much more,” says Alex.
“The are other people in our business who I think will also use and benefit from the information that stockinstore can provide to us through their reporting suite.”
Quick integration and setup
Less than two (2) weeks after that initial meeting, the PETstock IT and web teams were working to get stockinstore up and running on the PETstock Australia website.
Andrew Maver, CEO and Co-Founder of stockinstore, says “the PETstock project team were amazed at the functionality of stockinstore, how it could help keep their customers happy but give them so much invaluable information about what pet owners were looking for in store.”
And the results have been beyond expectations. “We are able to share with the PETstock team, information about which products customers are looking for in-store, including which stores and what their stock availability was,” says Andrew.
“It’s information about products, customers and stores, PETstock have previously never had access to.”
A better shopping experience
“From a customer perspective, that’s also great news. As the owner of Jerry the chocolate labrador, I’m a frequent and loyal PETstock customer. Now, thanks to stockinstore, I know that I can check to see if my local store has the products I need when I need them. And that results in one very happy pup!”
Built on humble beginnings in regional Victoria, PETstock is a 100% Australian family owned and operated business. Brothers David and Shane built the business on family values and a passion for pets; PETstock’s DNA. The PETstock vision is “to create a world class customer experience that promotes fun, family values and a healthy lifestyle.”
stockinstore was launched in 2016 as a way for retailers to tell online shoppers which stores nearby have the item they’re looking for. Since its launch, this ground-breaking technology has continued to bridge the gap between online and in-store; and gives retailers valuable insights into customer demand for products across their store network. To learn more about stockinstore and join a growing list of retailers like M.J. Bale, Adairs, Early Settler, PETstock, Kookai, Florsheim, Surf Dive n Ski, GUESS, Amazon Surf NZ, 99 Bikes, Intersport, Nique, Billini, The Upside, Bags to Go and Tentword, who are all using stockinstore to improve their retail businesses, visit https://www.stockinstore.com
Rebecka Finn, [email protected]