Founded by Jodhi Meares, THE UPSIDE is rapidly becoming the go-to label for fashionable sportswear. The brand has grown leaps and bounds in the short time since its launch 4 years ago, continually demonstrating its significance as a leading luxury activewear label in Australia. Internationally, THE UPSIDE can be found in some of the finest stores and websites around the world, including Matches, Net-a-Porter, Harrods, Lane Crawford and Selfridges.

A much better shopping experience

THE UPSIDE’s Helena Gabanski-Sykes, recognized that their customers wanted to see stock availability in their stores. “We wanted to offer customers a much better shopping experience; customers see a product online and often want to go into a store nearby to get it there and then, they don’t want to wait 2-5 days to receive it in the post.

There is nothing more disappointing than seeing a product you like online, going into a store only to find out it’s sold out; and being unable to get to another store before it closes.”

Quick to implement and doesn’t require any internal IT resources

THE UPSIDE looked at a number of solutions but they were all either cost-prohibitive, didn’t give customers a good experience and/or didn’t provide the business with the additional benefits that are standard in the stockinstore platform. Helena said “After doing extensive research, we chose stockinstore because it is was quick to implement, didn’t require any internal IT resources and the reporting suite gives our team incredible insights into customer demand for products in our stores and stockists.”

She goes on to say “The team at stockinstore are super proactive, it’s incredibly easy to set up, the creative team are really sensitive to the brand aesthetic, they were also able to educate as they hand-held us through the process.”

Andrew Maver, CEO of stockinstore says “We’re excited that another home grown success story expanding locally and on the global stage, chose our find in store solution. We love working with retailers who are looking at innovative ways to enhance their customers experience.”

Global activewear brand The Upside joins the grolwing number of retailers who choose stockinstore to help customers find products in a store nearby


The key ingredient to THE UPSIDE’s refined approach is undoubtedly Meares’ extensive experience in the world of fashion. A notable model at the age of 15, Meares later went on host numerous television shows including Australia’s Next Top Model, before successfully establishing Tigerlily, a swimwear company that embodied the quintessential Australian boho chic aesthetic.

Moving on from one successful venture to the next, Meares established THE UPSIDE in 2014 to great acclaim. With one look you know those legs or that crop is THE UPSIDE. Admired for its uniquely refined prints and easy sleek style, THE UPSIDE rapidly gained a loyal following throughout Australia, which later followed through to the USA, The United Kingdom, and Europe. Known for its luxurious materials and attention to detail, the brand had soon covered all areas of the active lifestyle for both men and women.

In Australia THE UPSIDE opened stores in Bondi, Mosman and Miranda as well as Gracing the pages of numerous publications including Elle Australia, Harpers Bazar, Vogue and Women’s Health, the brand was soon spotted on fashion and sports icons such as Candice Swanepoel, Kelly Slater, Kim Kardashian, Nick Youngquest, Rosie Huntington-Whiteley, Hayley Baldwin, Karlie Kloss and Jourdan Dunn.

Within a year of launching in Australia, THE UPSIDE had gained great traction, growing its reach around the world. The brand can now be found in some of the finest stores and websites from around the world, including Matches, Net-a-Porter, Harrods, Lane Crawford and Selfridges.

In 2016, THE UPSIDE launched their widely anticipated menswear range, THE UPSIDE Man.

Rapidly becoming the go-to label for fashionable sportswear, THE UPSIDE has grown leaps and bounds in the short time since its launch.

About stockinstore®

stockinstore was launched in 2016 as a way for retailers to tell online shoppers which stores nearby have the item they’re looking for. Since its launch, this ground-breaking technology has continued to bridge the gap between online and in-store; and gives retailers valuable insights into customer demand for products across their store network. To learn more about stockinstore and join a growing list of retailers like M.J. BaleAdairsEarly SettlerPETstockKookaiFlorsheimSurf Dive n SkiGUESSAmazon Surf NZ, 99 Bikes, IntersportNique, Billini, The UpsideBags to Go and Tentword, who are all using stockinstore to improve their retail businesses, visit

Media contact:
Rebecka Finn, [email protected]