Customers of Adairs, Australia’s largest homewares retailer, now have visibility of product availability across their 157 Australian stores.
According to Andrew Maver, CEO & co-founder of stockinstore, there was an immediate response from Adairs’s customers. “The moment stockinstore was available on the Adairs website, we saw instant adoption,” said Andrew.
Delivering a seamless and flexible customer experience
“Customers wanted to know what was available to buy in a store nearby. At 7:30am on a Saturday morning there were lots of customers using stockinstore to help them plan their weekend shopping.”
At the recent Adairs AGM, CEO Mark Ronan said in the Adairs 2018 Annual Report “…. online is much more than online sales generation, it is an integral component of our business and a key engagement point with our customers. Our data demonstrates that many of our customers use the online environment to research, co-ordinate, seek inspiration, compare, communicate and shop with us across both our store and online channels. We remain committed to delivering a seamless and flexible customer experience regardless of how, when and where our customers choose to shop with us.”
stockinstore delivers on that promise by allowing Adairs customers to see stock availability in stores nearby.
Launched just in time for their Linen Lovers event, Adairs customers jumped online and used stockinstore’s “find in store” feature.
Online conversion rates improve significantly
Like all retailers, the challenge is you can’t stock every product, in every store. “With stockinstore Adairs can give customers the information they need to find the products that are available near them” says Andrew. “What we see is that if/when an item a customer is looking for, isn’t available in store, but is available online, they buy it. That’s why we see online conversion rates improve so significantly when stockinstore is added to our clients’ sites.”
Reporting for Planners, Merchandisers & Allocation Analysts
stockinstore‘s reporting suite is also providing Adairs with insights into their customers’ demand by SKU across the entire store network, which is shared with Planners, Merchandisers & Allocation Analysts. Adairs can also expect significant reduction in the number of calls and emails that come into our customer service centre.
stockinstore was launched in 2016 as a way for retailers to tell online shoppers which stores nearby have the item they’re looking for. Since its launch, this ground-breaking technology has continued to bridge the gap between online and in-store; and gives retailers valuable insights into customer demand for products across their store network. To learn more about stockinstore and join a growing list of retailers like Kookai, Intersport, Nique, Billini, Bags to Go and Tentword, who are all using stockinstore to improve their retail businesses, visit https://www.stockinstore.com
Rebecka Finn, [email protected]