Since 2020, Australian brand The Somewhere Co. has been elevating lunch breaks and boujee picnics alike. With vibrant, ‘feel good’ designs and lifestyle essentials for home, work, baby and play, they’ve created a loyal community of customers who value style and functionality in products that bring joy to everyday moments. More than just jewellery, Grahams has always been about the moments behind each piece, engagements, birthdays, milestones and memories that last a lifetime. Today, that same philosophy is guiding how Grahams approaches modern retail.
Strengthening the omnichannel experience
The Somewhere Co has grown rapidly, expanding its footprint through ecommerce and a network of retail locations across the country that help connect with customers in real life. As their products are often purchased for immediate use – upcoming travel, as part of a daily routine or a thoughtful gift – the ability to access items quickly is a real advantage. With customers also expecting flexibility in how they shop and receive their orders, The Somewhere Co, needed a more convenient pathway for customers to purchase while making better use of their store inventory. That’s when they turned to stockinstore’s Click & Collect.
Click & Collect enables customers to browse the full product range online, complete their purchase with ease, and collect the order from their nearest store.
Click & Collect provides real-time visibility of inventory across The Somewhere Co’s store network, allowing customers to see what is available locally before completing their purchase. The connection between online demand and in-store stock allows The Somewhere Co to:
- maximise product availability across locations
- reduce missed sales due to out of stocks online
- better utilise inventory already sitting in stores
- offer customers more choice at the point of purchase
It also empowers store teams by turning physical locations into active fulfilment hubs, rather than simply points of sale.
Enhancing the customer journey
Click & Collect plays a key role in improving the overall customer journey. With The Somewhere Co’s customers valuing convenience, speed and a positive brand experience, the ability to move from discovery to purchase to pick-up in a way that suits their schedule and without relying on delivery timeframes, offers critical flexibility.
Customers benefits:
- faster access to products, often on the same day
- the ability to avoid shipping fees
- confidence in product availability before visiting a store
- a more flexible and convenient shopping experience
Driving value for retail operations
Beyond the customer experience, Click & Collect delivers tangible operational benefits for The Somewhere Co.
- Increased foot traffic into stores, creating opportunities for additional purchases.
- Reduced fulfilment and last mile delivery costs.
- Improved conversion rates by offering more fulfilment option.
- Greater alignment between ecommerce and store teams.
This approach supports a more efficient retail model while strengthening the role of physical stores in a digital first environment.
“Retailers today need to meet customers wherever they choose to shop. With Click & Collect, The Somewhere Co is delivering that flexibility while making better use of store inventory and creating a more connected, seamless experience across every channel.” - Rebecka Finn, Head of Growth at stockinstore
Technology that powers the experience
The Somewhere Co’s Click & Collect experience is powered by a modern, connected technology stack:
- Shopify for ecommerce
- Cin7 for inventory and order management
- stockinstore to enable real time store inventory visibility and Click & Collect functionality
This integration allows inventory to flow between systems, supports accurate stock availability and enables customers to shop with confidence across channels.
Supporting continued growth
As The Somewhere Co continues to grow its brand and retail footprint, solutions like Click & Collect play an important role. By connecting ecommerce and store operations, stockinstore enables retailers to deliver more flexible fulfilment options, improve inventory visibility and meet evolving customer expectations.
For The Somewhere Co, it’s another step forward in building a modern retail experience that reflects the energy, creativity and convenience their customers have come to expect.
👏 A big thank you to Bianca Romano, Kate Nicholson and the wider The Somewhere Co team for their collaboration and partnership throughout this project.
