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CASE STUDY
YETI x stockinstore: Making Every Adventure Easier To Start
Solutions:
Where to Buy for Wholesalers
Industry:
Outdoor, Accessories
Integrations:
Shopify Plus, CIN7 (Dear Systems)
Regions:
Australia, New Zealand
0
where to buy SEARCHES since launch
0
add to bag/cart instances
0
average sessions
per user
0
stockists across Australia & New Zealand
Built for the Wild, Designed For Everyday Adventures
When global outdoor lifestyle brand, Yeti, were looking to connect their online product discovery with in-store purchasing, they turned to stockinstore.
- Connected ready-to-buy customers with nearby YETI stockists
- Supported dealer growth across Australia and New Zealand
- Delivered accurate inventory visibility through ERP integration
- Increased retailer foot traffic and sales conversion opportunities
YETI’s premium coolers, drinkware, bags and gear are designed for durability and performance in the toughest conditions. Since entering the Australian market, YETI has continued to grow a strong retail and dealer network, supported by a loyal customer base and a reputation for quality, innovation and premium brand experiences.
Great Products, Hard to Find Nearby
Since 2019, YETI Australia has partnered with stockinstore to create a better shopping experience for customers. However, as demand for the brand continued to grow, a lack of visibility on the YETI website into local availability of their products, was creating friction in their customers’ buying journeys. While customers visiting the website were highly engaged and ready to purchase from their closest retailer, a lack of insights into stock availability at the customer’s preferred store often resulted in frustration and lost sales.
YETI needed a scalable solution that would connect their online customers with retailers carrying the products they were searching for, and in the process, support the growth strategies of their network of authorised stockists.
Turning Product Discovery Into Store Visits
With the implementation of stockinstore’s ‘Where to Buy’ solution, YETI have connected their online product discovery with in-store purchasing. The solution allows customers browsing the YETI website to quickly locate nearby retailers stocking the products they want, ensuring ready-to-buy shoppers were directed to stores with confidence.
As the partnership evolved, YETI integrated stockinstore directly with its ERP system to provide seamless and accurate inventory visibility across its dealer network.
Flexible inventory messaging enables YETI to communicate availability updates (such as ‘Coming Soon’ when stock is due to arrive shortly), helping improve the customer experience while supporting retailer sales opportunities.
The solution removes friction from the buying journey.
Someone discovers a product on the website, searches for a nearby dealer who stocks the product, then walks into store, ready to buy. A much better customer experience, delivering value for YETI and their dealers. We’re proud to have been supporting Yeti's growth in Australia and New Zealand.
Gil Blackstone
Director & Co-Founder, stockinstore
Director & Co-Founder, stockinstore
Expanding with Every Stage of Growth
The solution was initially launched for YETI Australia before expanding into New Zealand following strong early success and adoption. stockinstore worked closely with the YETI team to ensure the platform aligned with both customer expectations and dealer network requirements.
Over time, the solution became an important part of YETI’s retail growth strategy, supporting stronger relationships with stockists and creating a more connected omnichannel experience. The direct ERP integration enabled inventory visibility to remain accurate and up to date, allowing customers to shop with greater confidence while reducing friction for both retailers and the YETI team.
Turning Product Interest into Store Traffic
Customers visiting the YETI website can now quickly find nearby retailers carrying the products they want, delivering a smoother shopping experience and strengthening customer confidence.
For YETI’s retail network, highly engaged, ready-to-buy customers were directed into store, increasing foot traffic and sales conversion opportunities across the dealer network. The solution is now an integral part of YETI’s omnichannel growth strategy across Australia and New Zealand, supporting dealer relationships while delivering accurate product availability to customers.
- Connected ready-to-buy customers with nearby YETI stockists
- Supported dealer growth across Australia and New Zealand
- Accurate inventory visibility through ERP integration
- Increased retailer foot traffic and sales conversion opportunities
Let’s Talk Omnichannel Solutions for Wholesalers, Brand Owners & Manufacturers
Discover why leading retailers, franchisees and wholesalers choose stockinstore as their preferred omni-channel platform.
Seamless Omnichannel Integrations
Our solutions have been developed to integrate with all leading eCommerce platforms and POS/ERP systems. The Where to Buy solution was implemented with YETI’s eCommerce partners:
Fast. Flexible. Affordable. Scalable.
Omni-channel solutions for retailers, franchises & wholesalers.