Anyone for camping? stockinstore helps Drifta Camping & 4WD hit the Omnichannel road running with Find in Store and Store Locator šŸ•ļø

Who Are Drifta?

Drifta products are specially designed to help keep campers and travellers organised in the bush and on the road. Known for their quality, craftsmanship, and ingenuity, Drifta has developed a solid reputation in the Australian camping community. 

With a grassroots beginning, the brand has grown significantly, now with 33+ locations, including retail and dealer stores across Australia. Driftaā€™s commitment to high-quality and functional gear has made it a trusted name for adventurers and outdoor enthusiasts.

The Challenge

The large and bulky nature of Driftaā€™s products presents a significant challenge when it comes to shipping. These items can be costly to ship for both the retailer and customers, often resulting in longer delivery times and higher expenses.Ā 

Drifta needed an efficient solution to ensure customers can access Drifta’s products without the high shipping costs and delays. Finding a way to streamline this process while not only maintaining but enhancing the customer experience was essential for Drifta.

Starting the Omnichannel Journey

To address these challenges, Drifta has partnered with stockinstore to leverage their innovative Find in Store and Store Locator solutions.

stockinstore’s user-friendlyĀ Find in Store solution enables customers to browse the Drifta website and check the availability of their favourite items in a nearby location, making the shopping experience more convenient and efficient.Ā 

Customer Service are loving it too as it has significantly reduced calls relating to stock availability in stores. Now they can focus on helping customers with product-related questions and upsell/cross-sell.

By directing ready-to-buy customers to the nearest store with the items they need, Find in Store enhances customer satisfaction and boosts sales.

Leader Camping and 4WD retailer launches find in store and store locator by stockinstore.
Leader Camping and 4WD retailer launches find in store and store locator by stockinstore.

Our Store Locator solution helps Drifta’s customers easily locate their nearest retail and dealer stores across Australia. With an intuitive interface, customers can quickly find the nearest Drifta store, get directions, and plan their visit.

This not only improves the customer experience but also drives foot traffic into physical stores, benefiting both Drifta and their customers.

stockinstoreā€™s Find in Store and Store Locator solutions work hand in hand, meaning Drifta staff can update all store information in the stockinstore interface.Ā 

A huge shoutout to the fantastic team at Drifta, we love working with you!

Tech stack: Retail Express, WooCommerce

Check out their range on their website: Drifta

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