with stockinstore’s omni channel
new stores in the last 9 months
deliveries fulfilled by local services
There are few brands of its size that are more nostalgically adored than Toyworld Australia. With 125 stores, they’re the biggest specialist toy retailer in the country. So when they were looking to drive more customers instore and enhance the online shopping experience, they turned to stockinstore. Toyworld Australia embarked on their omnichannel transformation journey in 2020 with Find in Store, adding Click & Collect in 2021. With the implementation of Ship from Store and Store Fulfilment, the transformation was complete, taking the customer experience to the next level.
In just two years, Toyworld Australia achieved:
Toyworld Australia’s member-based business model also added an extra layer of complexity, with the first two options pitting head office against member stores.
The only solution that aligned with their goals was option three, a solution that didn’t require any additional stock or staff investment and would instead create a shared goal of growing their online business.
Toyworld Australia also knew it was crucial for their member stores to be fully invested in their online journey as Sven Karlsson, General Manager, Toyworld Australia, recalls: “As the stores go live, they’re saying ‘Thank God!’. The fulfilment is making up for drops in footfall and sales in store.”
Discover why leading retailers, franchisees and wholesalers choose stockinstore as their preferred omni channel platform.
Toyworld Australia’s customers and stores have been thrilled with the results of stockinstore’s omni channel initiatives, making the addition of Ship from Store a no-brainer.
With a clear strategy in place, the goal was to carefully hand-pick stores who shared the vision of elevating the brand through their Member Fulfilment initiative and could provide deeper online stock levels. This led to skyrocketing sales during high-traffic promotional periods.
To make this a reality, stockinstore teamed up with Shopify Plus and Starshipit, a shipping aggregator. This enabled store owners to choose their preferred couriers, while still maintaining head office oversight, and shipping orders using the best possible last mile provider in their area. This powerhouse combination replaced multiple apps that couldn’t handle the complex needs of Toyworld Australia’s store fulfilment program.
stockinstore implemented a rules-based order management system which not only guarantees speedy and efficient order fulfilment, but empowers Toyworld Australia stores to understand the key drivers of their growth. It was a win-win!
Toyworld Australia experienced a 118% increase in eCommerce
conversion rates in 2021, a 115% boost in website conversion in 2022, and a 198% skyrocket in Click & Collect sales 2022 vs 2021, all as a result of giving customers greater choice.
by cleverly optimising the management of inventory, Toyworld Australia turned excess stock into cash without the need for restocking. They could now manage the variety of their product offerings, without requiring additional investment.
with 41% of orders fulfilled through local deliveries within the state, Toyworld Australia’s customers enjoy fast deliveries.
a 26% delivery time improvement or 2.7 days faster than before the
implementation of the Ship from Store solution.
There’s no denying the impressive numbers Toyworld Australia has achieved with their eCommerce store, but the real story goes beyond statistics. The shift to online brought about significant growth and qualitative benefits that
have transformed the business.
Member stores now see online as an opportunity to generate revenue, instead of a threat to their physical locations.
Customers trust Toyworld Australia to fulfill their orders quickly, while suppliers are impressed by the larger orders received.
Store owners are striving to align their product range with the website, giving them the chance to effortlessly increase sales.
Data from both online and physical stores fuel Toyworld Australia’s continuous improvement and success.
In just 9 months, 26 stores have joined the online fulfilment program with more eager to come onboard. Toyworld’s online solution is a resounding success.
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