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CASE STUDY
How Toyworld achieved a
118% boost in online conversion rates
118% boost
in online conversion rates
with stockinstore’s omni channel
fulfilment solutions
Industry:
Retail, Franchise
Integrations:
Shopify, Retail Express, Starshipit
Use Case:
Fulfilment, Growth and scale, Omni channel
0
%
increase in click & collect sales
0
%
surge in online conversion rates
0
+
new stores in the last 9 months
0
%
deliveries fulfilled by local services
Toyworld Australia revolutionizes
their retail business
with an unmatched shopping experience
There are few brands of its size that are more nostalgically adored than Toyworld Australia. With 125 stores, they’re the biggest specialist toy retailer in the country. So when they were looking to drive more customers instore and enhance the online shopping experience, they turned to stockinstore. Toyworld Australia embarked on their omnichannel transformation journey in 2020 with Find in Store, adding Click & Collect in 2021. With the implementation of Ship from Store and Store Fulfilment, the transformation was complete, taking the customer experience to the next level.
In just two years, Toyworld Australia achieved:
- a 118% surge in online conversion rates
- a 198% increase in Click & Collect sales from 2021 to 2022
- more satisfied customers thanks to speedy delivery with a 26% delivery time improvement
Challenge: toying
with expansion
Challenge: toying with expansion
As Toyworld Australia’s online sales continued to grow, they were faced with a significant challenge. All online orders were dispatched from a single store in Queensland which was running out of space and struggling to keep up with the inventory needed to sustain their growth.
The team considered three options:
- Setting up a warehouse, which would be a costly investment in both stock and staff.
- Using a third-party logistics provider, which required inventory purchases and added fees.
- Using their store network to fulfill online orders.
Toyworld Australia’s member-based business model also added an extra layer of complexity, with the first two options pitting head office against member stores.
The only solution that aligned with their goals was option three, a solution that didn’t require any additional stock or staff investment and would instead create a shared goal of growing their online business.
Toyworld Australia also knew it was crucial for their member stores to be fully invested in their online journey as Sven Karlsson, General Manager, Toyworld Australia, recalls: “As the stores go live, they’re saying ‘Thank God!’. The fulfilment is making up for drops in footfall and sales in store.”
Bring your toy dreams
to life: let’s talk omni channel solutions
Bring your toy dreams to life: let’s talk omni channel solutions
Discover why leading retailers, franchisees and wholesalers choose stockinstore as their preferred omni channel platform.
As the stores go live, they’re saying ‘Thank God!’. The fulfilment is making up for drops in footfall and sales in store.
Sven Karlsson
General Manager, Toyworld Australia
Solution:
stockinstore and Starshipit’s omni channel power play
Toyworld Australia’s customers and stores have been thrilled with the results of stockinstore’s omni channel initiatives, making the addition of Ship from Store a no-brainer.
With a clear strategy in place, the goal was to carefully hand-pick stores who shared the vision of elevating the brand through their Member Fulfilment initiative and could provide deeper online stock levels. This led to skyrocketing sales during high-traffic promotional periods.
To make this a reality, stockinstore teamed up with Shopify Plus and Starshipit, a shipping aggregator. This enabled store owners to choose their preferred couriers, while still maintaining head office oversight, and shipping orders using the best possible last mile provider in their area. This powerhouse combination replaced multiple apps that couldn’t handle the complex needs of Toyworld Australia’s store fulfilment program.
stockinstore implemented a rules-based order management system which not only guarantees speedy and efficient order fulfilment, but empowers Toyworld Australia stores to understand the key drivers of their growth. It was a win-win!
Result: A game-changing success
Result: A
Game-changing Success
Record-breaking results:
Toyworld Australia experienced a 118% increase in eCommerce
conversion rates in 2021, a 115% boost in website conversion in 2022, and a 198% skyrocket in Click & Collect sales 2022 vs 2021, all as a result of giving customers greater choice.
Revamped inventory system:
by cleverly optimising the management of inventory, Toyworld Australia turned excess stock into cash without the need for restocking. They could now manage the variety of their product offerings, without requiring additional investment.
Efficient
delivery:
Efficient delivery:
with 41% of orders fulfilled through local deliveries within the state, Toyworld Australia’s customers enjoy fast deliveries.
Cost-saving solutions:
Toyworld Australia has decreased staff costs at their Queensland store due to its decentralised model, particularly during peak periods, and reduced the average cost per order.
Speedy
shipping:
Speedy shipping:
a 26% delivery time improvement or 2.7 days faster than before the
implementation of the Ship from Store solution.
Result: A
Game-changing Success
Toyworld Australia experienced a 118% increase in eCommerce
conversion rates in 2021, a 115% boost in website conversion in 2022, and a 198% skyrocket in Click & Collect sales 2022 vs 2021, all as a result of giving customers greater choice.
Slide 1
Record-breaking results:
by cleverly optimising the management of inventory, Toyworld Australia turned excess stock into cash without the need for restocking. They could now manage the variety of their product offerings, without requiring additional investment.
Slide 2
Revamped inventory system:
with 41% of orders fulfilled through local deliveries within the state, Toyworld Australia’s customers enjoy fast deliveries.
Slide 3
Efficient delivery:
Toyworld Australia has decreased staff costs at their Queensland store due to its decentralised model, particularly during peak periods, and reduced the average cost per order.
Slide 4
Cost-saving solutions:
a 26% delivery time improvement or 2.7 days faster than before the
implementation of the Ship from Store solution.
Slide 5
Speedy shipping:
Beyond the numbers: a toy story with a happy ending
There’s no denying the impressive numbers Toyworld Australia has achieved with their eCommerce store, but the real story goes beyond statistics. The shift to online brought about significant growth and qualitative benefits that
have transformed the business.
Team players:
Member stores now see online as an opportunity to generate revenue, instead of a threat to their physical locations.
Recognized and respected:
Customers trust Toyworld Australia to fulfill their orders quickly, while suppliers are impressed by the larger orders received.
United front:
Store owners are striving to align their product range with the website, giving them the chance to effortlessly increase sales.
Data-driven decisions:
Data from both online and physical stores fuel Toyworld Australia’s continuous improvement and success.
In just 9 months, 26 stores have joined the online fulfilment program with more eager to come onboard. Toyworld’s online solution is a resounding success.
Toyworld’s success is a testament to the power of collaboration. By teaming up with stockinstore, they were able to achieve gamechanging results and revolutionise their omni channel strategy.
Andrew Maver
CEO, stockinstore
Ready to Play?
Unlock the power of your store network
Ready to Play? Unlock the power of your store network
Major milestones: a toy chest of opportunities
- Giving customers the power to see product availability at their finger-tips.
- Streamlining operations and freeing up time for store and head office teams.
november 2020
Find in Store Launch
- Boosting online revenue and conversion rates by capturing smaller orders that would have otherwise been lost.
- Providing in-store opportunities to engage customers, upsell, and cross-sell.
- Empowering stores to directly benefit from online sales with improved stock management processes.
- Building confidence in an omnichannel strategy.
october 2021
Click & Collect takes off
- Significantly expanding the online stock depth without additional investment.
- Decreasing staff costs and delivery times, while lowering the average delivery cost per order.
- Streamlining operations with a decentralized model, especially during peak periods.
april 2022
Ship from Store soars
november 2020
Find in Store Launch
- Giving customers the power to see product availability at their finger-tips.
- Streamlining operations and freeing up time for store and head office teams.
october 2021
Click & Collect takes off
- Boosting online revenue and conversion rates by capturing smaller orders that would have otherwise been lost.
- Providing in-store opportunities to engage customers, upsell, and
cross-sell.
- Empowering stores to directly benefit from online sales with improved stock management processes.
- Building confidence in an omnichannel strategy.
april 2022
Ship from Store soars
- Significantly expanding the online stock depth without additional investment.
- Decreasing staff costs and delivery times, while lowering the average delivery cost per order.
- Streamlining operations with a decentralized model, especially during peak periods.
Join the fun: where eCommerce meets playtime
Our solutions have been developed to integrate with all leading eCommerce platforms and POS/ERP systems. We make eCommerce child’s play integrating with Toyworld Australia’s eCommerce partners:
Fast, flexible, affordable, scalable
Keep tabs on stock, streamline your business, and grow sales across your entire network with our omnichannel solutions. Best of all, we’ll take care of the set-up and integration. No additional resources or training required.
