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CASE STUDY
Driving foot-traffic & conversion from Online to in-store with Where To Buy for Wholesalers
Solution:
Where To Buy for Wholesalers
Industry:
Baby, Kids & Lifestyle Products
Integrations:
Shopify Plus, Cin7
Region:
Australia
1800+ SEARCHES for products in stockists stores
VALUABLE INSIGHTS WITH CUSTOMER DEMAND REPORTING
strengthen
relationship with valuable stockists
ReDUCED CUSTOMER SERVICE INQUIRES RELATED TO STOCK
ABOUT KOLLEKTIVE
Bringing premium brands to Australian retailers
Kollektive is a Melbourne-based distributor and wholesaler of premium baby, kids and lifestyle brands. Representing globally recognised names such as BIBS, Trixie and Oli&Carol, Kollektive works closely with a network of retailers across Australia to bring design-led products to market.
As a wholesale business, their success relies not only on strong brand demand, but also on their ability to support retail partners and make it easy for customers to find and purchase products locally.
PROBLEM
Friction in the customer journey
Like many wholesalers, Kollektive faced a disconnect between online product discovery and in-store purchasing. Customers were discovering their brands online through social media, marketing campaigns and organic search, but often didn’t know where to buy them nearby.
This created friction in the customer journey. Shoppers were left searching for stockists themselves, while Kollektive’s team handled repeated enquiries about availability and store locations. At the same time, retail partners were missing out on high-intent customers who were ready to purchase but lacked clear direction.
Ultimately, Kollektive needed a better way to convert brand interest into real-world retail sales, while strengthening relationships with their stockist network.
Kollektive is a strong example of how wholesalers can unlock more value from their digital channels. By connecting online demand with retail availability, they are improving the customer experience while driving more sales through their stockists.
Andrew Maver
Co-Founder & CEO, stockinstore
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SOLUTION
Finding the right solution for wholesale needs
stockinstore’s Where To Buy for Wholesalers solution provided a purpose-built platform for bridging the gap between digital demand and physical retail.
Unlike traditional store locator tools, stockinstore connects customers directly with retailers that stock specific products, making it highly relevant for distributors and brand owners.
Instead of customers wasting time and effort figuring out where to purchase, Kollektive now guides them to nearby retailers that stock their products, based on location and availability. The solution also provides valuable insights into customer demand, highlighting where shoppers are searching and which products are generating interest.
stockinstore is improving the customer experience, while driving informed wholesale and distribution decision making.
IMPLEMENTATION
Up and running without disruption
stockinstore worked closely with Kollektive to configure, implement and launch the solution, ensuring alignment with their business model and an efficient rollout.
The solution integrated into Kollektive’s existing Shopify Plus website, with minimal effort from internal teams or operations. On Kollektive’s side, the project involved marketing and eCommerce teams, responsible for managing the website experience, alongside operations who focused on supporting retailers and their store networks.
The rollout was a collaborative effort between Kollektive’s marketing and digital teams who guided by stockinstore’s B2B omni-channel specialists.
For Kollektive, it was about making it easier for customers to act on intent. When you remove the guesswork around product availability in store, you not only improve the experience but also unlock more value for every retail partner in the network.
Rebecka Finn
Head of Growth, stockinstore
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Results & impact
Driving Measurable Retail Impact
Since implementation, Kollektive, as a wholesaler, has improved the journey from discovery to purchase, making it easy for customers to find nearby stockists.
Customers now move from browsing online to buying locally, increasing conversion, while retail partners benefit from more qualified, purchase-ready traffic.
Kollektive also gained clearer visibility into demand, product interest and regional engagement.
Key outcomes include:
- Increase in retail foot-traffic: Over 1800 searched for products in stockists stores
- Higher online conversion: Customers buy the product online more often when it’s not stocked in any nearby stores
- Reduction in customer enquiries: Decrease in customers calling to ask “Where can I find this item in a store near me”
- Improved insights into product demand across regions and stores
Let’s Talk Solutions for Wholesalers & Brands
Discover why leading retailers, franchisees and wholesalers choose stockinstore as their preferred omni-channel platform.
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Fast. Flexible. Affordable. Scalable.
Keep tabs on stock, streamline your business, and grow sales across your entire network with our omnichannel solutions. Best of all, we’ll take care of the set-up and integration. No additional resources or training required.
