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Ahoy! We’re thrilled to launch Click and Collect and Find in Store solutions for our newest client.
Since opening its doors in 1962, Whitworths Marine & Leisure has become Australia’s largest marine accessory chain with 16 locations nationwide. Founded by Craig Whitworth and the late Bob Miller, a renowned sailing pioneer famous for the winged keel design that secured the first non-American yacht’s victory in the America’s Cup in 132 years.
Setting Sail on an Omnichannel Journey
To enhance the customer experience and bridge the gap between online and in-store, Whitworths embarked on an omnichannel journey with stockinstore. The goal? To make it effortless for customers to locate in-stock marine parts at their nearest store and swiftly pick them up using Click & Collect.
Recognising the vast array of categories and products they offer, spanning from anchors and autopilots to wet weather gear and safety equipment, Whitworths understood that a tool capable of easing the stress associated with locating a specific part would significantly enhance the customer experience.
Collaborating with Acid Green, the smooth integration of stockinstore’s Find in Store and Click & Collect on Magento Adobe Commerce and Pronto, their selected ERP platform, has already proven to be a game-changer for Whitworths. The glowing feedback from customers, store staff, and the head office is a testament to the success of these solutions.
The new addition has enhanced the convenience of the customer shopping journey, driven an increase in foot traffic to stores, streamlined customer service, and led to a boost in online conversion rates. The retailer quickly saw their customers using the new addition with Click & Collect orders flowing in within minutes of going live.
Welcome aboard, Whitworths Marine & Leisure! It’s a pleasure to work with a brand that shares our commitment to providing seamless and efficient solutions for the modern shopper. Here’s to smooth sailing and continued success! 🌊🚤
Want to talk omnichannel solutions?
Join Whitworths Marine & Leisure and a growing list of leading retailers using stockinstore's solutions.
